Advisory

Collecting art has been a passion of wealthy individuals, families for centuries but there are many different levels at which you can enter the art market. Interesting collections can be curated on lesser budgets with emerging artists or with less familiar names but from an investment perspective this can be higher risk.More »

What affects value?

Here are some things to consider when collecting art:

PROFILE OF THE ARTIST such as exhibition history or representation in public collections.
RARITY will increase value, a known deceased artist with a small output is likely to be desirable.
AUTHENTICITY It goes without saying that authenticity is of paramount importance but in addition some artists require specialist authentication by a designated expert who holds an established catalogue raisonne (official record of the artist’s output).
FASHION is a big factor and it is often hard to predict where it will go next. Post War and Contemporary is currently the most popular collecting sector but there are also more focussed trends within it for example artwork by young black female artists is currently desirable.More »

Helena Newman, Sotheby's London ©Michael Bowles/Getty Images

Golden Rules

Use an art consultant or buy from a reputable gallery who is a specialist in their field.

Buying at auction can be very worth while but also more risky, look carefully at the catalogue description and know the terminology “after Warhol”, “school of Warhol” “follower of Warhol”. Read the T&C’s and remember to account for buyers’ premium at 25% on top of the hammer price.

If buying contemporary art, take a look at the artist’s biography, exhibition history and if the artist is in any public collections or has an international standing. Many top contemporary artists will have already established a secondary market following which is a good sign. We subscribe to price databases and can check previous sale prices for artists of interest for our clients.

If buying older pieces, review the artist’s track record studying prices on secondary market. Make sure you are comparing like for like in terms of size, medium, condition and provenance.

The London Art Fair

So what to buy?

Firstly, buy what you love and feel passionately about.

It helps to identify a period or genre to research because the market is so broad. Then you might decide to collect one artist or artists from a particular artistic movement or geographic area.

Once you have decided on your area of interest, take some time to observe and research the market. Consider our check list before settling on a particular painting.

Art is an emotional and subjective subject, and unless investment is your primary focus, it is likely to be an emotional decision but you can still make sure it is an informed emotional response. I always recommend giving yourself a 24 hour cooling off period after viewing an artwork you love and to only proceed with the purchase if you can't stop thinking about it the following day.

Market Trends

Every spring Clare McAndrew’s Art Basel & UBS report is published and provides a fantastic global barometer of the health of the art market and 2024 was a year full of uncertainty.

With ongoing conflicts in Ukraine and the Middle East and apprehension regarding the outcome of contentious elections in the US and Europe, the market was on edge, with sales at the highest end cooling for a second consecutive year as some buyers and sellers waited it out. Although some uncertainties have now been resolved, the implications of future economic policy developments, particularly with regard to trade policy, present new risks for the art market in 2025. More »

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So what does this mean for collecting in 2025?

Despite the challenges of 2024, one positive development was that many investors made significant gains in financial markets, with global equity markets rising by more than 20% during the year, and by almost 50% since 2020. In a study by Arts Economics and UBS of over 3,660 HNWIs, who were active in the art market in 2024, the average allocation to
art was reported as 15%, although 10% of respondents allocated over 30% of their wealth to their collections. So Art is still being seen as a valuable and fun way to diversify your portfolio.

Furthermore, there are opportunities everywhere if you are willing to look beyond the ultra-high end. Smaller galleries and mid-price works feel especially fertile right now, both for discovery and for long-term growth. Online platforms are more important than ever, but the real value still comes from conversations, context, and curation — the things an algorithm cannot provide.More »